#NewPatternut
Grant & Mentorship Program for Black, Women-led Businesses in Utah
The first #NewPattern Coalition
Originally developed by Beta Boom, #NewPattern is a movement that seeks to promote and celebrate founders from various backgrounds in order to change the narrative that diverse founders can and do create successful companies. This movement also aims to advance the fact that companies that seek to serve the needs of a greater variety of people are tremendous opportunities for economic growth and investment.
#NewPatternUT is the first coalition to come out of the #NewPattern movement. Each of the partners brings valuable expertise, networks and resources to this collaboration:

It's Time to Start a New Pattern
Despite Black women starting businesses faster than any other demographic and
- Reinvesting 90% of their money back into their communities
- Creating a legacy of building inter-generational wealth
They are still met with the greatest barriers to accessing funding.
Black women receive less than 0.5% of venture capital funding and loans for Black founders are 3x less likely to be approved.
And COVID-19 is making things worse for Black communities and founders.
How Our Coalition is stepping up
#NewPatternUT is built from a coalition of Utah’s tech and business leaders that have a legacy of supporting the Black and female communities.
The grant program provides both immediate capital and ongoing holistic support designed to ensure more equitable access to the larger fundraising environment.
Critical Capital
We want to get capital into the hands of Black, female founders that need it combined with the support they need.
- Up to $10K in non-dilutive, no- strings-attached grant funding
- Mentorship to support strategic use of capital.
Structured Programming
Womenpreneurs will admit grantees into two of their key support programs specifically created for female founders.
- The Raise: an 8 week intensive fundraising course
- Circles: 6 month peer-based leadership development
Mentorship & Coaching
Because capital alone is not enough, we are combining our coalition organizations networks and programs to provide guidance and expert support in key business areas.
- Holistic support on fundraising, marketing & product
- Access to free business services (legal, accounting, etc)
Access to Networks
The ability for a business to grow also depends on having the right access to transformative networks.
- Unlocking pathways to capital networks in Utah and beyond
- Access to UBC's extensive business professionals network
The #NewPattern Utah Steering Committeee

Emma Houston
Training & Development Facilitator
SLCO Gov't Human Resources
Emma E. Houston works to shift mindsets, practices, and systems within the social sector to increase awareness around diversity, inclusion and equity. She is the owner of Brighter Day Productions, LLC, an event consultant and DEI Practitioner and trainer.

Marlon Lindsay
Founder & CEO, 21stCentEd
Co-Founder & CEO, TechTrep
Marlon Lindsay is a business leader and writer who is committed to helping people reach their full potential. He believes that the stewardship of young people is a biological imperative and thus the world’s ultimate priority. He pursues this priority daily with his own six children and the work that he does 21stCentEd and TechTrep.

Deb Bilbao
Director, Business Support Services
Goldman Sachs 10000 Small Businesses Program at SLCC
Prior to SLCC, Deb served as the business consultant at the Women’s Business Center of Utah where she consulted with over 1200 small businesses. She brings expertise in management finance, strategic partnerships, organizational and corporate strategy, and government procurement. Deb is a highly sought after keynote speaker, trainer, executive coach and business consultant.

Oz Hutton
Chief Executive Officer,
Seonin Consulting
Through Seonin Consulting, Oz connects old & innovative ideas, methodologies, and fully implementable processes to inspired individuals, organizations, companies & communities. Oz is an esteemed member of the Salt Lake entrepreneurial ecosystem with extensive experience in entrepreneurship in the catering space, as a board member of Visit Salt Lake and co-organizer of 1 Million Cups Salt Lake City

Roberta Reichgelt
Local Business & Entrepreneurship Manager,
Salt Lake City Corporation
Roberta currently works for Salt Lake City Corp’s Department of Economic Development assisting with the creation, retention and expansion of local and small business. She began her career in New York working for an international nonprofit on the Foreign Fulbright Program and New York University Schack Institute of Real Estate creating its study abroad programs. Roberta has a Bachelor’s degree in Psychology from Loyola University Chicago and a Master’s in Public Administration from NYU.
Want to apply to receive the grant?
We require your business to be incorporated in Utah and have a Black woman founder.
Applications will be accepted on a rolling basis with the first grants awarded in early November, 2020.