New Pattern

#NewPattern is a movement started by Beta Boom that seeks to promote and celebrate founders from various backgrounds to change the homogenous narrative of the startup founder. 

New Pattern UT

To combat the disparity of funding for Black-owned businesses, who have also been hard-hit by COVID-19, four of Utah’s tech and business community leaders —Womenpreneurs, Utah Black Chamber, Beta Boom and Sorenson Impacthave come together to launch #NewPatternUT, a collaborative grant and mentorship program for black, women-owned business in Utah.  

New Pattern CHI

To combat the disparity of funding for underrepresented founders in the Windy City, we’ve launched New Pattern Chicago to provide capital and connections to bridge the funding gap for entrepreneurs with ties to South and West Side Chicago.

Grant winners will be chosen from a series of pitch competitions and will receive up to $10K as well as mentorship and operational support from our network of Community Partners.

For organizations interested in providing operational support, coaching, and mentorship, please reach out to our New Pattern Chicago head, James Valadez at james(at)

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Coalitions. Catalytic Resources. Representation

In order to start a new pattern, we believe in building coalitions to drive toward a unified purpose of building greater representation and economic opportunities for traditionally overlooked groups.